Last Updated: May 12, 2026
This Privacy Policy explains how FlorA Plant Care (“FlorA,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you use the FlorA Plant Tender device, the FlorA mobile application, our website, and related services (collectively, the “Services”).
By using the Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect only the information needed to provide and improve the FlorA Plant Tender experience.
A. Account Information
When you create or use an account, we may collect:
- Your name
- Your email address
- Login or account credentials
B. Plant and Device Information
When you use FlorA, we may collect information you provide or generate through the Services, such as:
- Plant names
- Device name or device identifier
- Plant care settings, reminders, or preferences
- Device status information, such as connection status or error logs
- Sensor readings, such as soil moisture, light, humidity, temperature, or watering activity
C. Location Information
We may collect location information that you choose to provide or allow through the app. This may include:
- A location you enter manually, such as a room, city, or plant location
- Approximate location, such as city or region
We use location information only to provide FlorA features, such as identifying where a plant or device is located, supporting localized plant-care features, improving device setup, or providing location-based reminders or recommendations. We do not use location information to track your movements for advertising.
D. Wi-Fi and Setup Information
FlorA uses Wi-Fi to connect the device to the app and related services. During setup, the app may process Wi-Fi information needed to connect your FlorA device, such as network name and password.
We store Wi-Fi credentials on your device only as necessary to keep your device connected and functioning.
E. Technical and Usage Information
We may collect limited technical information when you use the Services, such as:
- App version
- Device type and operating system
- IP address
- Crash reports or diagnostic logs
- Date and time of app or device interactions
We use this information to operate, maintain, troubleshoot, and improve the Services.
2. How We Use Information
We use the information we collect to:
- Create and manage your account
- Connect and operate your FlorA Plant Tender device
- Provide plant care features, reminders, and app functionality
- Identify and manage your plants and devices
- Send service-related messages, such as account notices, device alerts, security notices, and support responses
- Provide customer support
- Troubleshoot bugs, errors, connectivity issues, and device problems
- Improve the Services
- Protect the security and integrity of our Services
- Comply with legal obligations
We do not sell your personal information.
3. How We Share Information
We do not sell, rent, or trade your personal information.
We may share information only in the following limited circumstances:
A. Service Providers
Your information may be accessible to trusted vendors who help us operate the Services, such as cloud hosting providers, email service providers, customer support tools, analytics providers, or device infrastructure providers. These providers may use information only to perform services for us and not for their own marketing purposes.
B. Legal or Safety Reasons
We may disclose information if we believe it is necessary to:
- Comply with applicable law, regulation, legal process, or government request
- Protect the rights, safety, or property of FlorA, our users, or others
- Detect, prevent, or address fraud, security, or technical issues
C. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction. We will take reasonable steps to ensure that your information remains protected and ensure that you are notified.
D. With Your Consent
We may share information with your consent or at your direction.
4. Location Data
FlorA collects location information only when needed for the Services and only when you provide it or permit access through your device settings.
You can control mobile location permissions through your device settings. If you disable location access, some features may not work properly.
We do not sell location data. We do not share location data with data brokers. We do not use location data to build advertising profiles.
5. Data Retention
We keep personal information only for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and maintain security.
Account and plant information is generally retained while your account is active. If you delete your account or request deletion, we will delete or de-identify personal information unless we need to retain it for legal, security, or legitimate business reasons.
Backup copies may remain for a limited period before being deleted in the ordinary course of business.
6. Your Choices
You may have the following choices depending on your location and applicable law:
- Access or update your account information
- Correct inaccurate information
- Delete your account or request deletion of personal information
- Disable location permissions through your mobile device
- Disconnect or reset your FlorA device
- Opt out of non-essential emails by using the unsubscribe link or contacting us
Service-related emails, such as security notices, device notices, and account messages, may still be sent even if you opt out of marketing emails.
To make a privacy request, contact us at [privacy email address].
7. State Privacy Rights
Depending on where you live, you may have additional privacy rights, such as the right to request access to, correction of, or deletion of personal information.
We do not sell personal information. We do not share personal information for cross-context behavioral advertising.
If applicable law gives you the right to appeal our response to a privacy request, you may submit an appeal by contacting us at hello@floraplantcare.com with the subject line “Privacy Appeal.”
8. Children’s Privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child under 13 has provided us with personal information, please contact us at [privacy email address], and we will take appropriate steps to delete the information.
9. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
These safeguards may include:
- Encryption in transit
- Access controls
- Account authentication
- Device and service monitoring
- Limited employee or vendor access based on business need
No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
10. Third-Party Services
The Services may include links to third-party websites, app stores, or services. This Privacy Policy does not apply to third-party services. We encourage you to review their privacy policies before providing information to them.
11. International Users
FlorA is operated from the United States of America. If you access the Services from outside the U.S., your information may be processed in your home or other countries where we or our service providers operate.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date and may provide additional notice, such as through the app, by email, or on our website.
13. Contact Us
If you have questions or requests about this Privacy Policy or our privacy practices, contact us at:
FlorA Plant Care
Email: hello@floraplantcare.com
Website: floraplantcare.com